![]() ![]() Villains can also be harmful forces in the world that you’re trying to overcome: disease, hunger, poverty, discrimination, inequality, ignorance.” Where do villains fit into a presentation?ĭid you know that Charmin increased their social media shares by 585% when they included their mascot bears along with a story-driven campaign? This is because we love stories, we love to follow characters, and we love journeys. Sometimes the opposing negative force is something else, like a waning environment, or a devious corporation.Īccording to Matthew Spaur : “ Villains can be literal bad guys, if you’re working in public safety or national defense. The scarier the villain, the higher the odds.īut the villain of a story doesn’t necessarily have to be a person or monster. They increase the odds of the story, and thus the excitement for the audience. ![]() They are wicked and wily but serve a crucial purpose, to lead the hero on their important journey to victory. Think about famous villains in traditional storytelling: Darth Vader, Voldemort, and Scar. ![]()
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